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Workforce Management Platform BetterPlace Acquires MyRobin

BetterPlace Safety Solutions Pvt. Ltd, a blue-collar workforce management firm, has bought Indonesia-based company MyRobin in a cash-and stock-deal, marking its entry into the South East Asia market. 

However, the terms of the current transaction, including the deal size, were not disclosed.

As per BetterPlace, MyRobin’s acquisition will help tap the workforce management market in South-East Asia, which it considers to be as large as $280 billion.

MyRobin | On-Demand Pre-screened Flexible Workers

Started in 2020, MyRobin is a workforce-as-a-service platform that offers frontline workers on a long and short-term basis to enterprises in Indonesia. 

Claiming to have a community of more than 3 million workers, MyRobin also provides attendance and performance management services, embedded financial services like early wage and discounts on daily needs and has its own frontline workforce upskilling platform called MyRobin Academy.

The firm counts enterprises such as Astro, Sicepat, E-Fishery, Shopee, and Kopi Kenangan, among others, as its clients. 

BetterPlace | Digital Solutions For Blue-collar Workforce Management

BetterPlace offers a software-as-a-service (SaaS) platform that helps companies manage the entire lifecycle of their blue-collar workforce by providing them services such as hiring, background verification and digital onboarding of the worker.

Speaking about the development, Pravin Agarwala, Co-founder and group CEO at BetterPlace, said, 

“As the largest player in Asia today, we are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalizing the frontline workforce globally. With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment.” 

This development comes nearly two months after Bengaluru-based BetterPlace raised $40 million in its extended Series C round of funding to fuel growth organically, which includes building more technology and products as well as catering to a larger audience and spectrum of things.

Over the next two quarters, BetterPlace is planning to enter Malaysia, Thailand and the Philippines via an organic approach, including mergers and acquisitions to expand its presence in the region. 

The firm has set aside $20 million for spending in South East Asia this year. Additionally, in the coming years, BetterPlace aims to boost its spending in the region to $60-100 million as it expands into newer geographies. 

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