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Shilpa Shetty Invests Rs 2.25 Cr In D2C Food Startup WickedGud

WickedGud, a Delhi-based D2C food startup, has raised Rs 2.25 crore in funding from Bollywood actress Shilpa Shetty. 

This latest investment from the Bollywood actress follows previous funding from Titan Capital, Mumbai Angels, Dholakia Ventures, Venture Catalyst, NB Ventures, and other marquee founder angels, including boAt co-founder Aman Gupta.

WickedGud | Wicked Taste, Good Ingredients

Founded by Soumalya Biswas, Bhuman Dani, and Monish Debnath in 2021, WickedGud is a Delhi-based D2C food startup that offers products made using wholesome, mom-approved ingredients such as atta, dal, chawal, chana, jowar, and oats and manufactured using innovative Steaming and Convection Air Drying (SCAD) technology.

The food brand is on a mission to “unjunk” India, one kitchen at a time.

Speaking about the development, Bhuman Dani, Founder and CEO of WickedGud, said,

“We are thrilled to welcome Shilpa Shetty to the WickedGud family. Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption.”

Shilpa Shetty With The Co-founders Of WickedGud

Owned by 100Percent Nourishment Private Limited, the D2C food brand has seen a growth of over 300% in the past year. The growth is backed by the sale of its healthy and tasty pasta and noodles that are 100% maida-free, 100% oil-free, and 100% MSG-free. 

The startup gained further exposure on Shark Tank India Season 2’s grand finale episode leading to a successful expansion into international markets, including Singapore, UAE, Mauritius, and Nepal. WickedGud’s products can be purchased directly from its website and Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, and Flipkart, among others.

Commenting on the development, Shilpa Shetty said,

“We’re a family of food lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits but also the fact that my kids loved it too. Grown-ups liking it is one thing, but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”

In 2021, WickedGud raised $340,000 in a pre-seed funding round led by Titan Capital.

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