Gaming

Sega opens Singapore office to research Southeast Asian market




Sega has opened a new office in Singapore to boost its activities across Southeast Asia.


The branch officially opened on October 13 and will be responsible for handling local market research, as well as marketing to promote Sega’s titles and other initiatives in SEA, which the publisher expects to “grow significantly in future.”


“Singapore has achieved remarkable economic growth as a major hub in the Southeast Asian region given its convenient location and its business-friendly government policies,” the company wrote in its announcement.


“By establishing Sega Singapore as a key base to lead future operations in Southeast Asia, we will continue to prepare for and investigate the establishment of further business operations in the region and strive to deliver Japanese content, including Sega’s own IP, to more people around the world.”


Sega Singapore is the latest games outfit in a growing market, which is also home to development studios and publishing offices for major publishers like Ubisoft and Bandai Namco.


The city-state is also home to a number of developers such as Butter Royale studio Mighty Bear Games and Daylight Studios, creator of the Holy Potatoes series.





Source link

Related posts

Humble Choice for December includes Wasteland 3 and GreedFall and other deals

Leroy Daugherty

Diablo 4’s Bleak Storyline Is Reason Enough to Be Excited

Leroy Daugherty

Bravely Default characters come to Octopath Traveler: Champions of the Continent

Leroy Daugherty

Watch Episodes of Pokémon Master Journeys: The Series on Pokémon TV

Leroy Daugherty

Fallout 76 makes further changes to battle bots, expeditions, and weapons in the PTS

Leroy Daugherty

Ubisoft Announces Playtests for a New Co-Op Shooter, Project U

Leroy Daugherty

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More