Red Wing Shoes wants virtual homes designed in Roblox to become real homes

Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library. Click here to start watching.

Talk about moving from the metaverse to real life.

Red Wing Shoes is launching the Builders Exchange Program so that people can design “tiny houses” in the virtual world of Roblox that could become actual homes in the real world.

For every five skilled trades workers leaving the industry, only one is joining. But Red Wing Shoes figured out people are building but not in the traditional way we all think about; millions of young people are building in the virtual world in places like Roblox.

This is a real tiny home.

It’s an odd project for Red Wing Shoes, a global leader in the footwear industry. But it meets a social need.

Metaverse gamers will be able to visit the Red Wing BuilderTown in Roblox to help build virtual homes. For every tiny home built in the game, a donation from Red Wing will be given to Settled, an organization that houses the homeless via “tiny homes” villages. Tiny homes are designed for just one person.

Red Wing Shoes has started the Builders Exchange Program to create more home designers and homes.

As more user-generated virtual homes are built in the metaverse, more will be built in the real world, Red Wing Shoes said.

To illustrate and launch the first-of-its-kind initiative, Red Wing brought together leading virtual developer Naomi Clemens and general contractor Kemi Ndolo to transform a virtual world design and build it in the real world.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.

Source link

Related posts

Knockout City ‘Season 8’ teaser released

Leroy Daugherty

HTV Unveils Vive XR Elite Standalone AR/VR Headset at $1,099

Leroy Daugherty

No more Steam Deck reservation queue — buy it now, plus Docking Station available

Leroy Daugherty

PlayStation VR2: release date, launch games, price, and more

Leroy Daugherty

Go Nuclear In The Latest Scum Update

Leroy Daugherty

New Sling TV Subscribers Can Get A Free Amazon Fire Stick Lite And A Discounted Month Of Streaming

Leroy Daugherty

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More