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Plan B’s Plan A Might Be Equity Sale To French Company Mediawan

Plan B Entertainment, the award-winning company co-founded by Brad Pitt, is in talks to sell a significant stake to French media group Mediawan.

According to a report from Bloomberg, Plan B has received bids from more than one potential investor. However, Mediawan, which has been backed by KKR & Co, is the front-runner, per Bloomberg.

Plan B is expected to make a final decision in the next couple of weeks. Deadline has reached out for comment. 

Pitt founded Plan B in 2001 alongside his then-wife Jennifer Aniston and manager Brad Grey. The company has had a strong run of awards winners including Best Picture Oscars for 12 Years a Slave, Moonlight and The Departed.

Should Plan B sell a stake, it would follow other star-fronted labels like Reese Witherspoon’s Hello Sunshine, which sold to a firm backed by private-equity giant Blackstone Group last year. 

Paris-based Mediawan has been on a recent expansion spree, and has grown through acquisitions in Europe.

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