Image default

Nissan, Toyota Announce Plans to Add to Japan’s Dominance in Metaverse With Visual Treats

Japanese automakers Nissan and Toyota have stepped into the metaverse and plan to treat their customers with immersive video experiences. The move will strengthen tech giant Japan’s presence and work in the sector. As part of their metaverse roadmaps, both, Nissan and Toyota have decided to engage audiences with various kinds of virtual events. The automobile mammoths will also be working to establish and expand their showrooms and customer service offices in the digital world. The companies separately made the announcement on the same date of April 22.

As part of its metaverse debut, Toyota unveiled a virtual workplace with avatars of its team members walking around.

The company has assigned this metaverse office to its technical development and human resource teams.

“With more people working from home because of the Coronavirus, we are providing young employees and others communication options within the company,” Nikkie Asia quoted a company spokesperson as saying.

Nissan, on the other hand, launched a Virtual Reality (VR)-version of its iconic Nissan Crossing gallery in the metaverse using a platform of US-based startup VRChat. The original location of this gallery, Tokyo’s fancy Ginza district, was created in the metaverse.

The VR space features the new Ariya electric vehicle and the showroom is intended to host vehicle launches and other events in the future.

This is not the first time however, that automakers have chosen to turn their vehicles on the route to the digital future.

Previously, German automobile major Volkswagen organised a treasure hunt of non-fungible tokens (NFTs) in the metaverse.

In January this year, Mercedes hired a team of NFT artists to reinvent its luxurious G-class series for the virtual world.

From India, Mahindra and Mahindra set foot into the NFT space in March, announcing offerings based on its iconic Thar sports utility vehicle (SUV).

Research reports expect the market opportunity for the metaverse to reach $800 billion (roughly Rs. 59,58,719 crore) by 2024.

Affiliate links may be automatically generated – see our ethics statement for details.

Source link

Related posts

VeeFriends NFT Characters to Be Sold as Toys at Macy’s, Toys”R”Us

Elaine Watlington

I asked ChatGPT about Ethereum’s future prices

Elaine Watlington

Polygon Announces Token Upgrade Amid SEC’s Lawsuit FUD, MATIC Price Battles Bears

Elaine Watlington

OpenSea: With Q2 ending, here’s how the NFT marketplace is faring

Elaine Watlington

Skey Network (SKEY) at 99% below record high ahead of staking launch

Elaine Watlington

RobotEra Will Drive Investor and Player Interest Into The Metaverse

Elaine Watlington

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More