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Neo-fintech startup HAPPY partners with ROINET to close funding gap for rural entrepreneurs

Neo-fintech startup HAPPY has partnered with fintech firm Roinet as it aims to close the funding gap that rural entrepreneurs frequently experience.

Roinet is a fintech firm that caters to business opportunities and digital financial services in rural areas of India. Whereas HAPPY is a bootstrapped fintech startup that claims to facilitate easy and quick loans to MSMEs in the country. With a network of lenders and partners, HAPPY provided loans through its fully digital platform.

This association will result in the extension of credit lines to Roinet’s customers, which will be offered through a 100% digital journey.

According to the company, The problem of insufficient funding has been a challenge within the MSME segment, and the association of Happy and Roinet will help achieve the scale of MSME funding and ensure that the overall under-represented and under-served micro business in India receives the required fillup.

Till now, the organisation has been able to disburse loans amounting to more than Rs 500 Crores across India. Under this partnership, Happy will broaden its reach to Roinet’s merchants across India with its own lending APIs, it said.

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