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‘LVTOFU’ License Plate a No-Go for DMV—But Texas Vegan Finds a Solution

For Immediate Release:
March 30, 2023

Nicole Meyer 202-483-7382

Houston – The Texas Department of Motor Vehicles (DMV) upheld its original decision not to approve Houston resident Catie Cryar’s pro-vegan license plate application for “LVTOFU”—doubling down on its accusations of “vulgarity” even though Cryar explained in her appeal that the message was simply “designed to inspire more people to try tofu.” In response to the rejection, which Cryar says is “dirty minds ruining clean food,” she has created bumper stickers with the same soybean-celebrating message—and they’re available for purchase here.

“Ms. Cryar is determined to bypass the DMV’s wrongheaded decision and share the joy of soy with fellow motorists through her bumper stickers,” says PETA President Ingrid Newkirk. “PETA expects them to fly off our shelves as quickly as tasty tofu is being snatched from grocery store shelves in the Lone Star State.”

Not only is tofu cheaper than meat, it is also packed with protein, contains no cholesterol, and can lower the risk of suffering from heart disease, diabetes, various types of cancer, and numerous other health problems. Each individual inspired to go vegan by seeing Cryar’s “LVTOFU” message would save nearly 200 animals every year from a miserable life of intense suffering and a violent, painful death and would shrink their own carbon footprint.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

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