Google on Monday filed a motion to dismiss a Department of Justice lawsuit that aims to break up its alleged monopoly in online advertising, the company’s first salvo in a case widely seen as a test of the Biden administration’s ability to rein in the tech industry.
The company argues in the filing that the Justice Department took too narrow a view of the advertising market in developing its antitrust argument, ignoring some of the company’s key advertising competitors, including Meta, Amazon, TikTok and others. The suit’s focus on web advertising is antiquated, Google’s filing says, arguing that online advertising in apps and video are swiftly growing.