Free Coffee! PETA to Hijack Milwaukee Starbucks Customers in Surcharge War

For Immediate Release:
January 5, 2023

Nicole Meyer 202-483-7382

Milwaukee, Wis. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet than dairy milk but insists on charging extra for them, PETA supporters will gather outside the chain’s 2551 N. Downer Ave. location on Monday to intercept would-be customers with free RISE Brewing Co. vegan lattes made with creamy oat milk. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.

When:    Monday, January 9, 8 a.m.

Where:    Starbucks, 2551 N. Downer Ave., Milwaukee

“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge,” says PETA Executive Vice President Tracy Reiman. “People who choose to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate catastrophe are angry with the company for placing profits above ethics.”

PETA has also held vegan coffee drink giveaways outside Starbucks locations in Cincinnati, Ohio; Loveland, Colorado; Omaha, Nebraska; and several other cities.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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